If you create ads for Facebook, Instagram, and Twitter, using the right fonts can affect how well your promotion works.
Eye-catching fonts are a great way to get your reader’s attention and ensure that your content sticks out from the rest.
On that note, if you’re ready to boost interactions with your social media posts, here are six easy ways to employ eye-catching fonts in your posts.
Text Animation and Overlays
To catch the eye of your readers, simply changing the format in which your text appears goes a long way.
You can improve the readability of your text by making changes to how it appears on your reader’s screen.
Animated text that appears or moves around a reader’s screen during a video is sure to get the attention of whoever is reading such text.
However, you need to ensure that the animated text does not compete with the other visuals in your live stream or video. You can avoid this by hiring a professional to get it done.
Use a Font Generator
If you can’t seem to pick what font works best for you, a font generator might be the answer to your font problems.
This tool can be used to generate a custom font by adjusting its spacing size and also lets you add style to your font.
This way, you can ensure that your front is unique and different from the stock fonts that normally appear on social media.
You can also use your font generator to compare fonts by putting them up side by side to determine the best font for you.
When using font generators, you must keep your eye out for the licensing agreement, as some fonts require attribution to creators and can only be for personal use and not on social media.
Choose the Right Font for Your Brand
The first step to using eye-catching fonts is to choose one that closely matches the aesthetics of your brand. This simply means that your font should portray the overall look and feel your brand and content intends to share.
For instance, if your brand offers serious services, it’s a good idea to go with more traditional fonts like Arial and Times Roman.
Apply Bold and Italics
One easy way to make your font stand out from the bunch is by applying your everyday font tools strategically.
Using the features bold and italics on certain words and phrases can reflect a change of tone and emphasis on your post.
For instance, if your posts are inclusive of a call to action or a quote highlighting that phrase in bold is sure to grab the attention of readers.
Use Contrasting Colors
Another easy way to make your font pop is through the use of contrasting colors.
The color of your font, if it contrasts properly with your background color, can make a big difference in how a reader perceives your post.
For example, if you have a white background, if your text is in black or a dark shade, it stands out to a reader, while if you are running with a black background choosing a light or whitish color will have a similar effect.
Improve Visual Interest With Font Pairing
Font pairing can be used to create eye-grabbing text by picking at the visual interest of your readers. Font pairing simply means merging multiple font sizes on the same post.
For instance, you can use different fonts in the same text to show dialogue between two parties or to differentiate between your headings and the body of your post.
It can add emphasis to important information by highlighting quotes or pull-out texts, making it stand out from the rest of the text.
Using font pairing to differentiate between the headings and body of your post can help to guide the reader’s eye through your content and make it easier to understand and follow.
